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Greetings from atlanta


Hello, I'm Kristen.

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Greetings from atlanta


Hello, I'm Kristen.

 

Hey y'all.

My name is Kristen, and I'm proud to call Atlanta my home. I've worked in ad agencies for most of my career, and I'm a UGA alum. Go Dawgs!

I'm the founder of ATL 1X1, a graduate of the Atlanta Citizens Police Academy, a content strategist at Huge and a graduate of Seth Godin's altMBA. Everyday, I strive to live a meaningful life that demonstrates Jesus' love to others. 

This site is where I share my thoughts and current projects. 

Reach out if you have a question, an idea or want to collaborate.

Say hello

 
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Content Strategist


I bring clarity to content chaos. 

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Content Strategist


I bring clarity to content chaos. 

 

Content in context

Have you ever tried to find information about a local restaurant or wanted a quick explanation on a product? Often when you search for information you end up more confused than when you started. 

That's the beauty of content strategy. It puts content into context. The correct information at the right moment creates a blissful experience.

I've worked with a wide range of clients, from financial to military to retail, to bring clarity to their content and efficiency to their processes. 

See what people say about my work →

 
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altMBA


A 30-day journey of discovery.

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altMBA


A 30-day journey of discovery.

 

100 Strangers & 1 goal

On June 15, 2015, I embarked on an ambiguous journey to create change with 99 international strangers. This group of ruckus makers would turn out to be the inaugural altMBA class created by Seth Godin.

We set out to make change in various forms, and I share these resources to inspire you, challenge you and encourage you.

explore MY PROJECTS →

 
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Journalist


I ask questions to find the untold story.

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Journalist


I ask questions to find the untold story.

 

CONVERSATIONS WITH INTENT

Interviews are just conversations with a clear intent. From doing background research to drafting questions to actually conducting interviews, journalism is a craft that I am passionate about.

I launched the ATL 1X1 project with journalism in mind. I wanted to find and share the untold stories of people in Atlanta that were positively impacting our city through one-on-one relationships. These changemakers are actively engaging with their neighbors to reshape communities and, ultimately, our city. But they didn't set out on a quest for fame, they set out to build relationships and to see change happen in people's lives.

Through the ATL 1X1 journey I've had the opportunity to interview nonprofit directors, community leaders, small business owners and many others. I love getting to hear their stories firsthand and having a role in sharing that story with the world.

While the right questions can garner a great interview, I've learned that resting in the pauses and not rushing past the off-the-cuff comments can lead you to a great story. That's what I'm always searching for in an interview... the untold story that needs to be shared.

explore Atl 1x1 →

 
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Writer


I write to inspire emotion & motivate action.

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Writer


I write to inspire emotion & motivate action.

PURPOSEFUL

ATL 1X1

The ATL 1X1 project couples my writing skills with my love for journalism. This writing's purpose is to provoke conversation on tough topics amongst communities while inspiring people to be an active part of their city.

Informative

Altmba

The style of writing I developed during the altMBA was contemplative and in-depth. The content didn't always have to answer the question, but it had to evoke a desire in the reader to pursue a bigger idea.

Playful

Brit + co

My writing can be wry and succinct to bring a reader quickly through content. I took this playful approach with my articles for Brit + Co, a community for creative living, making, and doing in the digital age.