This Brand is Killin' It

Tone and voice is a big part of what can make or break your content. These mixer bottles caught my eye at Whole Foods (because nice design doesn't hurt either), and I had to share them with you. Read the lighthearted tales on the back of these bottles, and you'll see a brand that is killin' it at content. 

They paint a vivid picture that makes you laugh, makes them stand out amongst a sea of products and builds a narrative much bigger than "we're a good mixer." 

Well done, White Whale. 

So where have you seen great content in the wild? 

PS - Share the content love and let your friends know there's a new Intro to Content Strategy this Thursday, June 11.